Until the 1980s there was only one radio news channel, and since Israelis listened to the news hourly and obsessively, Reuma Eldar and Moshe Hovav were recognized by literally everyone. Moshe announced many historic events, the single most important being the liberation of the Kotel (Western Wall) in June 1967. You can still hear him every morning at 6am, more than 20 years after his death: a recording of him reading the Shema3 Yisra'el prayer opens the daily program.
שְׁמַע יִשְׂרָאֵל ה' אֱלֹהֵינוּ ה' אֶחָד
ואהבת, את ה' אלוהיך, בכל-לבבך ובכל-נפשך, ובכל-מאודך. והיו הדברים האלה, אשר אנוכי מצווך היום--על-לבבך. ושיננתם לבניך, ודיברת בם, בשבתך בביתך ובלכתך בדרך, ובשוכבך ובקומך. וקשרתם לאות, על-ידך; והיו לטוטפות, בין עיניך. וכתבתם על-מזוזות ביתך, ובשעריך.
shema3 yisra'el h' eloheynu h' e7ad
ve'ahavta et h' elohekha bekhol levavekha uvkhol nafshekha uvkhol me'odekha vehayu hadevarim ha'ele asher anokhi metsavkha hayom 3al levavekha veshinantam levanekha vedibarta bam beshivtekha beveytekha uvlekhtekha vaderekh uvshokhbekha uvqumekha uqshartam le'ot 3al yadekha vehayu letotafot beyn 3eynekha ukhtavtam 3al mezuzot beytekha uvisha3arekha
And you shall love the lord your God with all your heart, with all your soul, and with all your might.
And these words which I command you on this day shall be upon your heart.
And you shall teach them diligently to your children, and you shall speak of them when you're sitting in your house, when you're walking by the way, and when you're lying down, and when you're rising up.
And you shall bind them for a sign upon your hand, and they shall be a symbol before your eyes. And you shall write them on the doorposts of your house, and upon your gates.
That you may remember, and do all of my commandments, and be holy unto your God.
שְׁמַע יִשְׂרָאֵל; "Hear, [O] Israel" are the first two words of a section of the Torah (Hebrew Bible) that is a centerpiece of the morning and evening Jewish prayer services. The first verse encapsulates the monotheistic essence of Judaism: "Hear, O Israel: the Lord is our God, the Lord is one," found in Deuteronomy 6:4 .
Observant Jews consider the Shema3 to be the most important part of the prayer service in Judaism, and its twice-daily recitation as a mitsvah (religious commandment). It is traditional for Jews to say the Shema3 as their last words, and for parents to teach their children to say it before they go to sleep at night.
The term "Shema3" is used by extension to refer to the whole part of the daily prayers that commence with Shema Yisrael and comprise Deuteronomy 6:4–9, 11:13-21, and Numbers 15:37–41.
The following verses, commonly referred to by the first word of the verse immediately following the Shema3 as the Ve'ahavta, or in Classical Hebrew We'ahavta meaning "And you shall love...", contain the commands to love God (the Talmud emphasizes that you will, at some point, whether you choose to or not therefore "shall" future tense, love God), with all one's heart, soul, and might; then the verse goes on to remind you to remember all commandments and "teach them diligently to your children and speak of them when you sit down and when you walk, when you lie down and when you rise" (Deut 6:7); to recite the words of God when retiring or rising; to bind those words "on thy arm and thy head" (classically Jewish oral tradition interprets as tefillin), and to inscribe them on the door-posts of your house and on your gates (referring to mezuzah).